Facebook Zero February 17, 2010
Posted by Michael Carney in : eMarketing , trackbackGet ready for Facebook Zero, a stripped-down, text-only version of the social network.
The BBC is reporting that the low-bandwidth site is aimed at people viewing Facebook on their mobile and will launch “in the coming weeks”.
The social network recently said that more than 100 million people [a quarter of the membership] now access Facebook from their phone.
Data from industry body the GSM Association recently revealed that Facebook accounts for nearly half of all the time people in the UK spend going online using their phones. The data showed that people in the UK spent around 2.2bn minutes browsing the social network during December alone.
Facebook said the new Zero site “omits data intensive applications like photos”.
Will Facebook Zero appeal to Kiwis?
According to Nielsen Media’s Panorama research (Q4 2008-Q3 2009), 20% of New Zealanders aged 10+ now have a smart phone* (725,000). No, they’re not all iPhones, but these phones are smart enough to get onto the net. and mobile data costs are slowly reducing. A low-bandwidth offering could be just the ticket to encourage more Kiwis to climb aboard the mobile Facebook bandwagon.
*Definition of a ‘smart phone’: Mobile phone with, at minimum, the following features – Internet (WAP) and sends email and receives email
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