Social Media Marketing – The eCourse February 17, 2010
Posted by Michael Carney in : eMarketing , trackbackLast week we mentioned our upcoming MARKETING REBOOTED eCourse on Social Media Marketing. We then went on to explore the course in detail in our companion Marketing Week newsletter on Monday.
For those of you who aren’t subscribers to Marketing Week, here are the main points of the course:
Course S-1: Social Media
This is a seven-week eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media programme.
This eCourse is conducted on a web-based e-learning software platform, enabling course participants to proceed at their own pace, accessing materials online. This particular eCourse provides content in a variety of multimedia forms, including videos, slideshows, flash-based presentations and PDF files. No special software is required to participate.
TIMING
The first eCourse in the 2010 series starts on Monday March 1, with the delivery to participants of the Introduction and Lesson One. New lessons will be delivered weekly on Mondays.
COURSE CREATION AND TUTORING
This course has been created and will be tutored by Michael Carney.
WHO SHOULD ATTEND:
Any Marketing, Advertising, PR or Communications professionals (whether client-side or supplier-side) who, while they may have a fair knowledge of what social media options are out there, don’t know how to use them effectively (and have a perfectly reasonable fear of doing the wrong thing in a very public arena).
WHAT YOU SHOULD LEARN AS A RESULT OF THE COURSE:
- The principles of effective marketing in social media
- Which social networks are strongest in New Zealand, who uses them and how to sign up
- What social media can do for your (or your clients’) business
- How to build a social media programme (you’ll start constructing your own during the course)
- The best tools and techniques for monitoring social networks
- How to really understand and engage with the consumer
- How to create relevant, informative, killer content for your social media programme
- How to define and measure meaningful numbers to determine the success (or otherwise) of your social media activities
- Answering those questions that (if you’re not prepared) could kill your career
- How to watch for, and adapt to, the Next Big Thing in Social Media (whatever that is)
COURSE CONTENTS
INTRODUCTION: WHY SOCIAL MEDIA SILENCE IS DEADLY
LESSON ONE: THE BASICS. I’VE JUST ARRIVED FROM OUTER SPACE. TELL ME ABOUT THESE “SOCIAL NETWORKS”.
LESSON TWO: SOCIAL MEDIA AND YOU. I’M AFRAID OF INTRUDING IN SOCIAL MEDIA – ALL THOSE CONSUMERS WILL TRASH MY BRAND
LESSON THREE: BUILDING THE PLAN. ENOUGH TALK ALREADY, LET’S START BUILDING SOMETHING
LESSON FOUR: MONITORING. DON’T SAY A THING. JUST LISTEN FIRST (EVEN FOR JUST 10 MINUTES A DAY), THEN THINK ABOUT WHAT YOU’RE HEARING. MAYBE THEN YOU CAN TALK.
LESSON FIVE: ENGAGEMENT. WILL CONSUMERS REALLY ENGAGE WITH ME AND MY BRAND, OR WILL THEY JUST BE POLITE? (IF THEY THINK YOU’RE ANNOYING OR INTRUSIVE, DON’T WORRY, THEY’LL TELL YOU)
LESSON SIX: CREATING KILLER CONTENT. TELL ME STUFF THAT’S REALLY INTERESTING – AND STOP SELLING AT ME, THIS ISN’T A USED CAR LOT
LESSON SEVEN: METRICS AND ROI. OVERCOMING THOSE QUESTIONS THAT KILL MARKETING CAREERS
CONCLUSION: WHERE DO WE GO FROM HERE, AND WHO’S DRIVING?
Additional course details are available at www.MarketingRebooted.co.nz or by downloading the course outline (Microsoft Word format).
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INVESTMENT
This seven-part eCourse is available for $297 +GST. However we are making a special EARLY BIRD OFFER available for just $197 +GST, for bookings and payment received before 5pm THIS MONDAY 22 FEBRUARY, so if you are interested we recommend you book right away.
To book and pay by credit card (via secure provider PayPal), simply click here: BOOK NOW
If you would prefer to pay by cheque or bank deposit, please send an email to bookings@marketingrebooted.co.nz with your contact details. We will provide a tax invoice (please indicate in whose name you would like the invoice to be made out) which must be paid before 5pm Monday 22 February to secure your Early Bird rate.
PS If you’re a subscriber to Marketing Week, our apologies — you’ve already received these details. Still, a reminder doesn’t hurt, especially with our EARLY BIRD BOOKING DISCOUNT about to expire!
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